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At Expo West 2022, we’re looking for today’s health supplements powered with consumer-resonant functional ingredients.

Todd Runestad, Content Director,, Sr. Supplements Editor

February 28, 2022

9 Slides

Natural products retailers have the good fortune of having a wide range of consumer-acknowledged ingredients that meet this moment when so many are clamoring for solutions to mood and well-being.

Almost a decade ago, adaptogenic herbs came to the fore, led by ashwagandha, rhodiola, schisandra and perhaps a dozen others that qualify.

Then came hemp CBD, its primary use for pain relief, but also used to great effect for stress, anxiety and sleep.

Although the boom is perhaps off the hemp plant, savvy supplements formulators are today expertly blending in CBD with other supplement-style ingredients to make targeted, power-packed supplements that address this burgeoning societal need.

It’s as if the two leading categories of health supplements of the last decade have combined forces to meet today’s COVID-addled moment.

Here are nine leading brands and SKUs that will be exhibiting at Natural Products Expo West in Anaheim, March 8-12.

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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