Canada's Jamieson Wellness buys Youtheory, expanding markets for both
Canadian market leader finds a solid supplements foothold in the U.S. market, as well as a state-of-the-art manufacturing plant.
3 Min Read
![Youtheory collagen supplement Youtheory collagen supplement](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt5d24c3c5dc95ff06/64d6a673b9336e6c6bb5ec86/youtheory-collagen-promo.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Jamieson Wellness has acquired independent supplements company Nutrawise, maker of Youtheory—the California-based brand known for its square containers and wide variety of collagen supplements.
The deal is for $210 million, which includes $25 million in Jamieson common shares to be issued to the sellers. The acquisition is seen as being complementary to Jamieson products and will help Nutrawise—under its Youtheory brand—expand to new markets.