CoQ10 leads the mitochondrial supplements category
Even as the range of benefits expands beyond mitochondria, CoQ10 remains at the top of mitochondria nutrients—but it's not the only one.
In the year 2000, 2 million Americans consumed coenzyme-Q10, and 39 metric tons of it were produced, largely in Japan. The ingredient started getting a name for itself through its ability to generate ATP—the energy currency—through the cellular power plants known as mitochondria.
In 2016, thus far, there is an estimated 24 million consumers, with 700 metric tons of CoQ10 produced, mostly in China.
“A 20 percent CAGR is one of the most outstanding growth rates in the industry over the past 15 years,” said Scott Steinford, head of the CoQ10 Association.
Steinford said that the number of brands featuring CoQ10 has similarly risen, from 18 brands in 2001 to about 125 today.