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Energy isn't just from caffeine—and isn't just in drinks

Coffee is so 20th century. Energy drinks are so 2010. What's new and next in the energy category? Watch this!

Todd Runestad, Content Director,, Sr. Supplements Editor

October 1, 2019

What started in coffee, then famously started the billion-dollar energy drink category, is diversifying further. Supplements editor Todd Runestad strolls through—no, hustles—nay, runs at full tilt!!—through the Natural Products Expo East show floor in search of the many ways to energize your tired, flustered, worn-out customers. He visits Vital Proteins, Youtheory and Quality of Life. 

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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