How curcumin makes it from seed to shelf

Todd Runestad, Content Director,, Sr. Supplements Editor

March 17, 2016

Curcumin is among the most popular spices in the world today. How does it get from the farm to the supplier to the supplement maker, and what's the best way to market this golden Indian spice? We talked with ingredient supplier Sabinsa and supplement manufacturer Youtheory at Natural Products Expo West / Engredea.

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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