Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

October 31, 2009

3 Min Read
Market Overview 2009: The top five conditions

If you think the current economic deficit is tragic, ponder these numbers: Cancer, diabetes, hypertension, stroke, heart disease, pulmonary conditions and mental illness have a total economic impact of $1.3 trillion annually, according to the Milken Institute. If the country stays on its current path of poor lifestyle choices, this number could be $6 trillion by 2050. That is the bad news.

The good news — most of this is avoidable. With a change in two major areas — prevention, and a push toward healthy body weight — the nation could avoid 40 million cases of chronic disease, and reduce the economic impact by $1.1 trillion annually. If obesity alone were under control, treatment costs would decline by $60 billion and productivity would rise by $254 billion. FI requested facts and figures from SPINS regarding the top five conditions the natural-products industry is well prepared to address — fatigue, cardiovascular health, diabetes, joint care and immunity.

Top 5 conditions

52 weeks ending 3/28/2009

Conventional — total us fdm

Current dollars

Year-ago dollars

% change

Current units

Year-ago units

% change

Diabetes

$201,678,778

$200,480,310

+0.6

21,277,755

22,972,240

-7.4

Digestive health
(probiotics, fibre, peppermint, ginger)

$68,361,806

$59,117,277

+15.6

9,149,543

8,436,421

+8.5

Immunity

$750,804,868

$758,844,699

-1.1

130,589,935

135,399,767

-3.6

Joint & bone health
(glucosamine, MSM, vitamin K2, calcium, vitamin D)

$1,199,263,767

$1,128,078,482

+6.3

132,804,843

124,372,317

+6.8

Weight management

$360,672,842

$393,402,757

-8.3

35,357,783

40,442,286

-12.6

Proprietary & confidential spins Inc 2009


Top 5 conditions

52 weeks ending 3/28/2009

natural — total us

Current dollars

Year-ago dollars

% change

Current units

Year-ago units

% change

Diabetes

$24,951,628

$24,110,667

+3.5

2,169,174

2,246,968

-3.5

Digestive health
(probiotics, fibre, peppermint, ginger)

$25,421,201

$25,744,022

-1.3

2,212,462

2,289,367

-3.4

Immunity

$122,851,175

$127,861,226

-3.9

16,404,395

17,393,630

-5.7

Joint & bone health
(glucosamine, MSM, vitamin K2, calcium, vitamin D)

$163,723,819

$155,085,683

+5.6

10,738,885

10,663,264

+0.7

Weight management

$19,131,231

$19,456,833

-1.7

1,068,011

1,151,288

-7.2

Proprietary & confidential spins Inc 2009


About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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