NBJ Data Bites – BioCell Collagen Report

July 26, 2023

From sleepy lesser-known ingredient to category superstar, collagen has had a tremendous rise to prominence in the past decade. In Nutrition Business Journal’s debut of Data Bites, the journal’s Bill Giebler and Claire Morton discuss this rapid rise vis a vis NBJ’s first-ever Collagen Report. In this session, the two will look at sales and growth estimates as well as consumer knowledge and understanding about the ingredient—including why over half of regular dietary supplement users don’t take the nutrient.

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