NBJ Data Corner: Are supplement users innately healthier?NBJ Data Corner: Are supplement users innately healthier?

A striking result from NBJ surveys came from consumer perception on health. Core supplement users overwhelmingly indicated that, to varying degrees, they view food as nutrition and not as primarily a means of enjoyment, whereas the general consumer population viewed food equally as a primary means of enjoyment compared to a primary nutrition source.

What is interesting is when you compare this answer to a question we asked later. Among core supplement users, NONE of them viewed prescription drugs as critical to proactive health and disease management, whereas nearly 1 in 4 of general consumers view prescription drugs as critical to proactive health and disease management.