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No Slowdown In FF&N Sales


Despite a slowdown in its economy and reduced nutritional supplements sales, the Japanese functional foods and nutraceuticals market grew 9.6 per cent in 2002, according to a Paul Yamaguchi and Associates report. Functional foods made up the greatest share of the $21.2 billion market at $12.7 billion, of which $4.1 billion represented the sales of324 FOSHU products. Supplements grew at 4 per cent to $8.56 billion compared with 12.5 per cent growth for regular functional foods and a 21 per cent expansion in FOSHU foods. The Japanese now spend more on functional foods and nutraceuticals per capita than any other country or region.

The Japanese market

Non health claim functional foods

$8.6 billion

Yoghurt and probiotics


Vegetable and fruit juice/drinks


Functional water


Snacks, candies and confectioneries


Minerals, vitamins and other nutrients drink mix


Sports beverages


Cooking oil


Nutrition bars


Oligosaccharides and prebiotics




Source: Nutraceuticals Japan 2003: Industry Insights

Global FF&N sales
Population—126 million
Spending per capita—$166
FF&N market—$21.2 billion
Functional foods—$12.7b

Spending per capita—$136
FF&N market—$36.3b
Functional foods—$18.5b

Spending per capita—$92
FF&N market—$32.7b
Functional foods—$18.2b

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