Right Track Global, LLC and Dr. William Sears partner to launch Family Approved line of children’s supplements and functional foods

March 15, 2007

3 Min Read
Right Track Global, LLC and Dr. William Sears partner to launch Family Approved line of children’s supplements and function

‘America’s pediatrician’ says the first breakthrough
product may have the highest impact on American children

Right Track Global, LLC and Dr. William Sears, one of America’s most respected pediatricians and a trusted watchdog over children’s health and welfare, are launching the Dr. Sears Family Approved line of supplements and functional foods. Marketed with the tag line, Good things for kids, Making life easy for parents, the Dr. Sears Family Approved line marks the first comprehensive product endorsement for this highly visible physician.

"Over the years, I’ve been asked to recommend and even put my name on various supplements and nutritional products. I’ve always been reluctant to do so because while some are very good, none ever completely met my strict standards and expectations," says the man whose patients lovingly call him Dr. Bill.

"So I and my family decided to take matters into my own hands. Now that I’m partnering with Right Track Global, LLC, I have complete control over the quality and efficacy of the end product. With Dr. Sears Family Approved, I finally feel comfortable putting my name on the label. And our first product contains the most critical nutrient for your child’s health and development."

That first product is Go Fish Omega-3 children’s fish oil, available as a liquid and a chewable soft-gel pearl, size appropriate to prevent choking. "If there is only one nutrient children must have and can’t do without, it’s Omega-3 fish oils rich in DHA," says Dr. Sears. "Children have special needs and as they are growing their young minds need more DHA than EPA. Go Fish has the proper balance for the needs of developing children, representing a dramatic breakthrough in omega-3 supplementation."

DHA and EPA are found in Omega-3 essential fatty acids that support brain and nerve function; joint health and mobility; vision and cardiovascular health. EPA and DHA have been identified as fatty acids that improve a variety of mood disorders; reduces problems associated with ADHD, and generally improves cognition.

Go Fish Omega 3 Fish Oil, available in Strawberry/Orange and lemon flavors, contains a pharmaceutical-grade, high potency, properly balanced ratio of DHA to EPA, and is guaranteed mercury free. This formula also has no fishy smell or taste. It is suitable for children between ages two and 13, as well as for pre-natal mothers.

In addition to supplements, future Dr. Sears Family Approved products will eventually include high quality, nutritionally dense bars, cereals, drinks, breads and healthy snacks, some of which may be licensed out. The product line is now being made available to retail outlets across the United States.

For more information, visit www.drsearsfamilyapproved.com

About Dr. Sears

Dr. Sears, or Dr. Bill as his "little patients" call him, is the father of eight children, three of whom are doctors (two pediatricians and one general practitioner) as well as the author of over 30 books on childcare, most notably the Baby Book considered by many to be the ultimate "how to" guide to raising your child. Dr. Bill is an Associate Clinical Professor of Pediatrics at the University of California, Irvine, School of Medicine. Dr. Bill received his pediatric training at Harvard Medical School’s Children’s Hospital in Boston and The Hospital for Sick Children in Toronto -- the largest children’s hospital in the world, where he served as associate ward chief of the newborn nursery and associate professor of pediatrics. Dr. Sears is a fellow of the American Academy of Pediatrics (AAP) and a fellow of the Royal College of Pediatricians (RCP). Dr. Bill also is a medical and parenting consultant for BabyTalk and Parenting magazines and the pediatrician on the Web site Parenting.com.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like