Sponsored By
Todd Runestad

October 25, 2015

8 Slides

The U.S. sports nutrition market is pushing $5 billion, with three-fifths of the total world share. Muscles are made of protein, so taking protein – 1.2 to 1.7g/kg body weight per day – is a smart choice. “Protein is the king,” said Ralf Jager at supplements innovation consultancy Increnovo at the SupplySide West trade show. “Ninety percent of sports nutrition products are either pure protein or protein plus something else.” The following is the list of the other ingredients found in sports nutrition products.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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