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Supplement industry news and updates – August 2023

Inside the Bottle brings you the latest supplement industry news in this monthly roundup.

August 21, 2023

2 Min Read

Supplement shoppers back to stores but not necessarily back to normal – article

Growth for supplements in the mass market spiked, according to Nutrition Business Journal research, and consumers are both returning to pre-pandemic shopping patterns in brick and mortar—and trading down to store brands. Learn more about behavior shifts that surprised analysts in the 2023 NBJ Supplement Business Report at this link here.


Joint health category opportunity broadens to younger and more diverse consumers segments – article

A recent Inside the Bottle trend spotlight shines a light on growing opportunity in the joint health category. Not just of aching joints, active consumers of all ages have an eye on protecting mobility.  Read about market sizing with NBJ and SPINS data weighing in at this link here.


Bipartisan CBD legalization bill aims to blast legislative logjam – article

On July 20, senators from both parties re-introduced a bill to establish a FDA regulatory framework for CBD as a dietary supplement for food and beverage. The bill would amend the so-called drug exclusion clause of DSHEA (Dietary Supplement Health and Education Act of 1994) to specifically exempt hemp products. Find out what happens next here.


The Vitamins and Supplements category has seen a pullback in consumer spend overall, however, there are a few standout subcategories that continue to see double-digit growth. Explore how the VMS category is doing overall, which subcategories have seen phenomenal growth, and how current broad trends may shape the VMS category in the coming months and years at this link here.


Omegas may help the beat go on: Research – article

Omega-3s plus vitamin D showed improvement on electrocardiographic measures indicative of better heart health in a huge, long-term, placebo-controlled study published in the journal Scientific Reports. Electrocardiograms of subjects who took EPA, DHA and D3 daily for 2 years suggest small, but clinically significant, changes that may help lower the risk of cardiac arrhythmias. Learn more here.


Sports nutrition evolves into active nutrition – survey

Find out why this shift, highlighted in a new NBJ consumer survey, may be key for savvy product development and marketing, especially when it comes to joint health. Discover which other claims consumers are seeking, as well as promising opportunities for new consumers in the NBJ Sports Nutrition and Weight Management Report 2023. and at this link here


Makers of Sobrenix to pay $650,000 FTC fine over bogus claims – article

Rejuvica LLC, an Arizona-based herbal product manufacturer, agreed to settle a case alleging it made numerous unsubstantiated claims, including that the product reduces alcohol cravings and that paid endorsements were passed off as independent. See what the agency says companies can learn from the case and why bogus selfies “really raises our hackles” at this link here.

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