Todd Runestad, Content Director,, Sr. Supplements Editor

August 31, 2014

4 Slides

Having herbal discussions might not be easy. But your customers—especially younger ones—are buying. A Gen X or millennial woman that takes more than five supplement pills a day—more than any other user segment—is the most likely average American herbal supplement user. And she’s more likely than any other group to believe that herbals are “very safe.” Here are some we, and she might, like.

After perusing these supplement top picks, cruise on over to this relevant discussion from David Winston about incorporating herbal traditions in products and at retail. 




About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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