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New packaging paradigms and transparency efforts make supplements boxes more informative—and more fun!

Todd Runestad, Content Director,, Sr. Supplements Editor

March 14, 2018

We visited three new-school supplement companies at Natural Products Expo West that are shifting the way consumers see supps. Join us for a tour of Twinlab, NatureWise and LifeSeasons to see what's new in supplements outside of the inside. 

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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