March 23, 2009

2 Min Read
TandemRain Gives Extra Kick to Hydration

TandemRain Innovations™, the exclusive marketer of Sports Rejuvenation™ products featuring ActivMSM™, have announced the launch of Vuel™ and Extreme Vuel™, making their debut as the latest flavor-packed energy drinks to combine hydrating electrolytes and joint-health supporting MSM all in one bottle. These revitalizing beverages come in several delicious varieties, and are fortified with MSM (methylsulfonylmethane), iron and glucosamine, to address specific aspects of wellness such as joint function, mobility and energy.

Vuel goes beyond the traditional sidelines of your everyday energy drinks, and delivers a bold synergy of glucosamine and MSM. Glucosamine has been widely used to augment the repair of joint cartilage in active individuals, and shown to be especially beneficial in aiding the prevention of joint deterioration and loss of movement. Extreme Vuel, a bold caffeinated version of Vuel, provides athletes and active individuals with the extra boost needed to reach beyond their limitations.

VUEL packs a punch in three delicious flavors:
· Grape
· Lemon
· Orange

Extreme VUEL with caffeine and other functional benefits are available in two delicious flavors:
· Black Cherry
· Lemon-Lime

“Branded drinks targeting specific consumer health needs are the biggest growing trend in the international beverage industry,” says Tony Keller, President, TandemRain Innovations. “Vuel provides a great complement to physical activity, both as a supplement and a hydrating beverage. This innovative drink will be especially useful to our male demographic that regularly endures the rigorous physical impact of extreme sports and activities. The addition of caffeine to this supplement-charged drink gives an extra pop to today’s health conscious sports enthusiast.

ActivMSM is the only MSM manufactured in the USA, within a dedicated GMP certified facility. ActivMSM has been subjected to a comprehensive battery of toxicology studies, yielding FDA GRAS non-objection status in 2008. MSM has been the focus of pre-clinical studies conducted in a leading US university laboratory. ActivMSM has been shown to promote the expression of genetic factors that support healthy metabolism related to inflammation and cartilage degradation, and a favorable response to factors that promote joint and cartilage integrity.

Vuel and Extreme Vuel are now available for purchase at Retailers should contact Tim Hammond, Director of Sales and Strategic Relations, 360-597-1600 for more information on private label opportunities.


TandemRain is at the forefront of the exciting new market of functional products that provide a benefit to society. In addition to selecting new functional ingredients and creating finished products that the market hasn’t seen before, we can also add value to existing products, making them healthier, more nutritious or even better for the environment. Currently, TandemRain is the marketer of numerous beneficial products and ingredients, and is the exclusive marketer of ActivMSM™, the only GRAS-designated MSM ingredient available, as well as the Sports Rejuvenation™ line of functional products.

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