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The dietary supplement audience is diversifying and the supplement industry is missing out

Bill Giebler, Nutrition Business Journal's content and insights director, talks with Naturade CEO and co-owner Claude Tellis about how the centenarian brand is addressing modern concerns.

Bill Giebler, Content & Insights Director

March 30, 2022

For the last decade, Claude Tellis and his long-time business partner Kareem Cook have transformed legacy brand Naturade to address nutrition access. Specifically, the brand has focused on nutrient deficiency-based disease states such as diabetes for Black Americans. Nutrition Business Journal's Bill Giebler caught up with Tellis at Expo West to talk about the opportunities and obligations our industry holds.

About the Author(s)

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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