What does the supplement industry's four-year roller coaster mean for its future? We uncover the latest data and hottest trends thrilling the marketplace as we head into 2024.

September 28, 2023

In this episode of The Natural List, we connect with Scott Dicker of SPINS and Nutrition Business Journal's Bill Giebler to make sense of the supplement industry's "wild ride" through the unprecedented sales growth of 2020 to the harsh, but healthy, normalization of 2023. From mushrooms to menopause and everything in between, we functional coffee talk the many trends driving industry innovation for 2024.

Join us for this conversation from the trenches of the Natural Products Expo East show floor, where health-focused companies launched some of the most exciting wellness, nutrition and functional food and beverage products into the retail market.

In this episode:

  • 2:40 - Welcome Scott Dicker from SPINS and Bill Giebler from Nutrition Business Journal

  • 5:15 - What’s happening in the supplement industry? 

  • 9:50 - Looking ahead to 2024. 

  • 12:00 - Bill shares NBJ data and the big themes influencing the marketplace.  

  • 15:45 - Scott identifies important nutrition trends from the show floor. 

  • 18:20 - Old ingredients meet new audiences. 

  • 20:10 - The focus on holistic wellness and beauty from within. 

  • 22:15 – Women's health is the category to watch. 

  • 25:25 - It’s time for The List! 

Our guests:

About Scott Dicker

Market Insights Director, SPINS

Scott Dicker is the market insights director for SPINS, a leading wellness-focused data company and advocate for the natural products industry. With a background in nutrition, he believes in the importance of making wellness options more accessible to everyone and that demystifying data can make that happen. By delving into omnichannel, comprehensive, market-wide data, he identifies emerging trends and explores shifting consumer behavior, helping retailers and brands better understand the market and their audience. Scott has spoken at many leading industry events, including the Natural Products Expo, SupplySide and Plant Based World shows, plus many more. In addition, he has a longstanding involvement in nutrition and wellness, working as a sports nutritionist and starting multiple entrepreneurial businesses in the field.

About Bill Giebler

Nutrition Business Journal Content and Insights Director

An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler manages the NBJ business with a keen focus on the what, where and why of the dietary supplement market.

Your hosts: 

About Jessica Rubino 

Vice President, Content, New Hope Network

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world. 

About Adrienne Smith 

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.

Read more about:

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