Top 11 trends shifting the way we see supplements

Todd Runestad, Content Director,, Sr. Supplements Editor

September 26, 2014

11 Slides

Supplements continue to do leviathan work in filling nutrient gaps among consumers, just about none of whom actually get the full suite of recommended nutrients every day.

But these nutritional powerhouses do more than that (wink, wink) - because there's a difference between merely meeting the Daily Value, which after all is only the minimum amount required to prevent deficiency diseases from cropping up. Good nutrition taken at clinically relevant doses can actually improve the health of consumers.

And for those who just can't countenance popping a pill, no matter how magical it may be, supplements are leaving the capsule and tablet altogether. Here's what we saw from the revolution, as seen from the show floor of Natural Products Expo East 2014.

If your learning style tacks to the video, check out this 4-minute audio-visual extravaganza from the Baltimore Convention Center, home port of Natural Products Expo East, mateys.

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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