Unboxed: 10 new powdered supplements we tasted so you won’t have to

Nutritional powders continue to innovate to deliver clean nutrition to the pill-weary.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

February 13, 2020

10 Slides

A tipping point has been hit in the supplements business. According to preliminary estimates from Nutrition Business Journal, 2019 was the year that non-pill formats exceeded 50% of supplement sales.

Think about that for a minute. What started as large plastic tubs full of whey protein for muscle-builders has grown to include Smoothie Nation, adherents of whom put powders in their morning shake or in their to-go water bottles.

It also includes chewables, gummies, shots, single-serve stick-paks, beverages and more—all vying for the allure of the pill-weary.

But let’s talk about powders. These are not just protein powders. We’ve got mushrooms, greens, aloe and more to go with a diversification in the collagen set. We convened a half-dozen staffers, ranging from hot-shot millennial girls to middle-aged office curmudgeons. We put the recommended dose of powder (usually one scoop) into the recommended amount of water (typically 8 ounces), stirred it up and drank it down.

Beware: A herd mentality breeds cynicism. Take the comments with a grain of, erm … stevia? Still, they give a reasonable approximation of the taste profile of these powders.

Gentlemen, start your blenders!

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About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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