We're always getting ready to perform, whether it's on a pitch or around the office—err, home office? Here's a handful of new supplements that meet consumers where they are. Ready, set, go!

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

August 3, 2021

5 Slides

Traditional preworkout supplements contained caffeine to put some pep in one's step. But that's not for everyone. Modern formulations can provide a subtle yet sustained energy, while others work on a cellular level to keep the body working optimally even while at rest. 

The diversity of energy and performance supplements gives consumers different levels of performance enhancement depending on the specific formulation. It makes for a good, in-depth conversation with shoppers for what they are specifically looking for. Perhaps it's a quick caffeine jolt, but it could be something else. Education is your fairy talent, and if you can give customers a solution to their personal challenge then you've got a customer for life. 

Here are five compelling new selections for your supplement shelves. 

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About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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