Unboxed: 5 supplements to support digestive health
Gut health concerns are still rampant. Here are a handful of brands that will bring a little peace to customers’ GI tracts.
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Servings per container: 20 SRP: $29.95 This leads off with 9 grams protein per scoop, and is a “multi” product with ingredients that touch on joint health, exercise recovery and even wrinkles. But the real difference is a medley of digestive-health ingredients—apple cider vinegar, ginger, peppermint, licorice and 2 billion CFUs of the Bacillus coagulans spore-forming probiotic. And because it’s Ancient Nutrition, it’s non-GMO, and the animal-sourced ingredients are grass-fed, pasture-raised, cage-free and cruelty-free, made without hormones.
3.5 oz shot Servings per container: Six SRP: $29.99 This Canadian company is known for its single-serving shots of a drinkable yogurt-type drink. A vegan fermented pea is flavored raspberry, the blueberry is a fermented rice and the mango flavor a fermented soy. The Calming shot is a fermented oat and pumpkin seeds and also contains lemon and ginger. The company is nicely diversifying its shots line. Check ’em out and see what would fit in nicely in your cold box!
Servings per container: 60 SRP: $64.99 Hemp pioneer Elixinol has evolved from straight-up hemp CBD products and is embracing the full suite of nutritional bioactives as it produces condition-specific lines. These still have hemp CBD, of course, but also Ginfort—a concentrated, patented ginger active that contains more than 12 times the gingeroid and 6-gingerol content of traditional ginger rhizome preparations, without any solvents and with demonstrated stability. Ginfort is subject of a new, as-yet unpublished study on people with functional dyspepsia—indigestion with no known cause.
Servings per congtainer: 30 veggie caps SRP: $27.95 Probiotics do all the work here. The Saccharomyces bouldardii strain stimulates digestive enzyme production and supports the growth of good bacteria while eliminating other bacteria. And an interesting trio of strains have been shown to “calm” the gut. One study found it improves irritable bowel syndrome-related quality of life, especially by dramatically reducing spasms after six weeks, as well as abdominal pain. Another study found it improved symptoms of lactose intolerance.
Servings per container: 25 SRP: $38.99 Take a probiotic and mix in some prebiotic food for the pros, and you have what’s called synbiotics. This is a power-packed formulation, which comes with 25 single-serve packs for on-the-go chewable tablets. Each serving contains a healthy 20 billion CFUs of nine strains, including three proprietary strains from Wakanaga that have been studied for reducing gas, reducing inflammation and normalizing bowel movements.
Servings per container: 25 SRP: $38.99 Take a probiotic and mix in some prebiotic food for the pros, and you have what’s called synbiotics. This is a power-packed formulation, which comes with 25 single-serve packs for on-the-go chewable tablets. Each serving contains a healthy 20 billion CFUs of nine strains, including three proprietary strains from Wakanaga that have been studied for reducing gas, reducing inflammation and normalizing bowel movements.
Before the pandemic hit, in 2019, gut health supplement sales were running neck-and-neck with immune-support products at about 6-7% market share, according to Nutrition Business Journal. That’s been upended, of course, but the tummy troubles never went away.
Probiotics are far and away the market leaders, and specific strains are coming out that have been clinically validated for specific health concerns.
Retailers would be wise to investigate the strains on PubMed to see what the research is specifically honing in on. This could help with customers’ specific digestive concerns because there are so many different ways a person’s gastrointestinal tract could be affecting their health. Maybe it’s gas, maybe bloating, maybe IBS symptoms or stool transit.
So stock up on some of these new products and help your customers with their specific gut-health concerns.
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