Unboxed: 5 supplements to support digestive health

Gut health concerns are still rampant. Here are a handful of brands that will bring a little peace to customers’ GI tracts.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

May 11, 2021

5 Slides

Before the pandemic hit, in 2019, gut health supplement sales were running neck-and-neck with immune-support products at about 6-7% market share, according to Nutrition Business Journal. That’s been upended, of course, but the tummy troubles never went away.

Probiotics are far and away the market leaders, and specific strains are coming out that have been clinically validated for specific health concerns.

Retailers would be wise to investigate the strains on PubMed to see what the research is specifically honing in on. This could help with customers’ specific digestive concerns because there are so many different ways a person’s gastrointestinal tract could be affecting their health. Maybe it’s gas, maybe bloating, maybe IBS symptoms or stool transit.

So stock up on some of these new products and help your customers with their specific gut-health concerns.

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About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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