Sleep supplement sales are soaring. Here are five new entrants to the sleep category, in a range of delivery formats.

Todd Runestad, Content Director,, Sr. Supplements Editor

July 27, 2021

5 Slides

There are actually a number of different ways that unsettled sleep can hit a person. Some people have trouble getting to sleep. Some have trouble staying asleep. Some toss and turn in a nagging sort of fitful sleep. Any of the above is problematic—it can make a person drowsy the ensuing day, and it’s definitely unhealthy.

Supplements to help support healthy sleep are booming. Sales growth figures are 14.6% in 2018, 17.4% in 2019, 30.1% in 2020, and are estimated to continue growing at 15.8% in 2021, according to Nutrition Business Journal. Clearly, consumers are yearning for something to help them get a little shut-eye.

Here are five new entrants to the sleep category, in a range of delivery formats.

Read more about:


About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like