Whole-food, ethical supplements are the new innovation frontier

The new supplements trend is to source from whole-food ingredients. We spotted it everywhere at Natural Products Expo East 2018. Plus, these featured brands get bonus points for sustainable packaging.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

September 21, 2018

Natural—organic and non-GMO, even—have been the way forward in the food and beverage aisle for years. Achieving these standards in supplements was always a more difficult trick because so many nutrients are sourced from around the world. Finally, whole-food supplements have arrived. Thoughtful, ethical companies are also trying to solve other environmental problems. Join us for a tour of the latest trend at Natural Products Expo East booths Nature's Plus, MegaFood, and Nutranext's Rainbow Light, NeoCell and Natural Vitality brands.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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