Erika Craft, market research analyst

Erika Craft

Market Research Analyst, New Hope Network

Erika Craft is a market research analyst for New Hope Network’s Nutrition Business Journal. 

Latest from Erika Craft

Erika Craft, senior analyst, Nutrition Business Journal
Market Data and Analysis
Analyst's Take: Consumer interest fuels the resurgence of sexual health supplementsConsumers in the mood for sexual health supplements
byErika Craft
Sep 12, 2024
2 Min Read
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Market Data and Analysis
Analyst's Take: Consumer segments and purchase decisions fuel growth in functional mushroom marketConsumer segments fuel growth for functional mushrooms
byErika Craft
Aug 15, 2024
2 Min Read

All from Erika Craft

Market Data and Analysis
Analyst's Take: Have gummy supplements hit their ceiling?
Analyst's Take: Have gummy supplements hit their ceiling?
Jun 20, 2024
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2 Min Read
byErika Craft
Erika Craft is a market research analyst for New Hope Network’s Nutrition Business Journal.
Market Data and Analysis
The Analyst’s Take: Shifting channel sales could prompt innovation in sports nutrition
The Analyst’s Take: Shifting channel sales could prompt innovation in sports nutrition
May 9, 2024
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2 Min Read
byErika Craft
Natural Product Trends
Organic growth: The state of the natural products industry
Organic growth: The state of the natural products industry
Mar 19, 2024
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3 Min Read
byErika Craft
Erika Craft is a market research analyst for New Hope Network’s Nutrition Business Journal.
Market Data and Analysis
The Analyst's Take: Opening minds to mood and mental-health supplements
Opening minds to mood and mental-health supplements
Feb 21, 2024
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2 Min Read
byErika Craft
Erika Craft, NBJ Industry Analyst
Market Data and Analysis
The Analyst’s Take: Herbs and botanicals market to regain strength
Herbs and botanicals market to regain strength
Jan 11, 2024
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1 Min Read
byErika Craft
Erika Rommel Craft, New Hope Network analyst
Market Data and Analysis
The Analyst’s Take: Consumers move away from specific diet labels
The Analyst’s Take: Consumers move away from specific diet labels
Aug 25, 2022
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2 Min Read
byErika Craft

Featured

Watch Sherry Frey, VP of Total Wellness for NielsenIQ, highlight the most important shifting wellness trends for brands and retailers to understand.
Newtopia Now
Wellness: Who's buying now? What will consumers want in 10 years?Consumers' wellness demands change through the years
byNew Hope Network staff
Oct 3, 2024
17 Min View
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Sponsored Content
Trusted science-backed quality for a healthy foundation – videoTrusted science-backed quality for a healthy foundation – video
Sep 27, 2024
5 Min View
A man looks at a jar of spread while shopping in a retail grocery.
Brands
How DTC brands can best approach retailers and win on-shelfTips for DTC brands to succeed on shelf
byMelaina Juntti
Sep 25, 2024
8 Min Read
Recent Headlines
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