Fred Haberman is a serial entrepreneur and agent for change in the food and wellness world. He is co-founder and CEO of Haberman, a marketing agency that is driven by the mission of helping tell the stories of pioneers making a difference in the world. And, over the past 25 years, he’s not only helped bring organic into the mainstream — spurring the growth of brands like Organic Valley, Annie's and Traditional Medicinals — he’s also helped startups raise as much as $80MM in series A funding and assisted various food companies in selling their enterprises. As an entrepreneur and someone who has launched and sold his own businesses, he has firsthand knowledge and empathy for what CPG founders go through on a day-to-day basis. When he's not supporting "good food" entrepreneurs through their stages of growth, he's either hanging out with his family or recreating in the outdoors in Boulder or northern Minnesota.