Kuvy Ax has been helping shine a spotlight on exceptional food and beverage companies and organizations for more than two decades. Born in Boulder, Colorado, Kuvy spent her teen years in England, and moved back to Colorado in 1990. After a decade working in radio, newspaper and TV as a writer, announcer, producer and promoter, an obsession with good food prompted her to create ROOT Marketing & PR in 2001. Since then, Kuvy has handled public relations and marketing for almost every type of food- or beverage-related company, program and event, including promoting restaurant openings, coordinating special events and festivals, and leading national media tours, both bringing the media to her clients and taking her clients for media deskside interviews in NYC.

Kuvy is very active in the non-profit world, including serving as president of Pollination Planet, and as a board member of both Les Dames D'Escoffier and the World Food Travel Association. She has co-chaired Slow Food Boulder County, been a member of the Colorado Tourism Office and Dept. of Agriculture's Heritage & Agritourism Committee, and frequently volunteers her time supporting organizations such as the Flatirons Food Film Festival.