Lifestyle products so natural, you can eat them!

Our story began when our co-founder and cancer surgeon Dr. Paris Sabo became alarmed after noticing increased rates of cancer in young and healthy patients that didn't have any family history of the disease. It soon became clear that there was a correlation between personal care products and her patients' systemic health problems–but this didn't quite hit home for her until she saw her then 18-month-old son, Logan, eating toothpaste. Dr. Brite was born so that smiles everywhere can be cared for without having to worry about harmful ingredients. Our mission is to make these highly effective, great-tasting, toxin-free oral care products accessible for every household, and to improve the health and lives of everyone–one smile at a time.