Many people go through life without considering the ingredients they slather daily all over their skin, hair and mouths–that is, until they become parents. Then concerns regarding the effects of long-term exposure to potentially harmful chemicals begin bubbling up.
These days, Gen Z and millennial parents have the means to find the most reputable, eco-friendly and safest baby care brands on the market via the internet. According to a National Retail Federation survey, as many as half of millennial parents take the time to research a brand or retailer's stance on topics that are important to them in addition to consumer reviews before making a purchase.
This means that ultra-clean formulas and ethical sourcing methods are a must for baby-specific brands du jour, which also explains why Grand View Research has concluded that the natural baby care market will see immense and rapid growth over the next several years. Parents and pregnant women are more likely to seek out natural retailers with high personal care standards and quality brands like the four included in this gallery.
Click through to see some efficacious natural alternatives to solutions for common baby-related woes including chapped faces and sore gums.