As consumers continue hunkering down in the safety of their own homes, many have ditched their make-up sets and are leaning hard into pampering skin care routines. According to NPD, skin care sales within the natural beauty segment have risen an impressive 11% over the course of the pandemic.
Taking the time out of one's day to focus on cleansing, toning and moisturizing may seem trivial amid today's catastrophes, but neuroscientific research backs the anxiety-reducing benefits such rituals have on consumers.
Masking in particular requires a person to slow down and take at least 15 minutes to themself; it is also a vital component of the at-home spa experience, which shoppers have had to construct as spas and facialists remain closed for business.
Here are six New Hope Network-vetted picks to help your shoppers feel just a little more radiant.