The convenience factor
Swipe, wipe, roll, travel and pack. All of the usability found in the mainstream market is entering the natural space to appeal to a range of convenience-focused consumers. That, plus a focus on natural and effective ingredients, makes these alternatives increasingly appealing. Such products range from on-the-go deodorant wipes to single-pack nail polish removers, roll-over wrinkle busters to delicious collagen-boosting chews. The emergence of this trend supports the desire for innovation not just in formulations but also delivery systems that makes natural easily integrated into a fast-paced lifestyle.