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Jan 1 Marks the start of the 2008 Diet Season

It sure would be tough to be the marketer of a weight loss brand over the holidays...knowing that your prime business season sits just around the corner...January 1st.

The New York Times recently reported that Kellogg's Special K and Weight Watchers will be advertising their products on billboards in Times Square this New Year's Eve.

Nike and Coca-Cola are getting into the act too.

But that's not it. Some brands are also launching MySpace pages and looking to digital media to educate consumers about their weight management plans...and the history of dieting. Interesting stuff coming from the big brands these days.

Myself, I enjoyed a few too many Christmas cookies, but worked them off in the Breckenridge, Colorado the week before New Year's....snowboarding and cross country skiing. Wouldn't Marion Nestle recommend balance in our diet and our lilves?


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