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Natural Products Expo
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4 new packaging designs from Natural Products Expo West 2019

We took to the show floor to catch up with four brands debuting new packaging styles at this year's Expo West—here's why they revamped their looks.

Jim Lamancusa, Cusa Tea

Updates for Cusa Tea included brighter, bolder colors and a clearer demarcation of what the product is (delicious and dehydrated instant teas, for those not in-the-know).

 

Peter Van Alstein and Alden Blease, Redd Superfood Energy Bars

 

Redd Superfood Energy Bars swapped their old black packaging for a bright chrome wrapper and made the bar's low sugar content and new pre- and probiotic additions front and center.

 

Justin Hall, Mikey's

Mikey's wants consumers to know what they're getting—the brand added stripes of color to coordinate with each flavor, and changed the design to have the pizza pocket vertical so as to be immediately recognizable as a handheld snack.

 

Scott Schmidt, Path of Life

Clean label brand Path of Life's new vibrant packaging design keeps the focus on the food and targets millennials by emphasizing certifications such as Beyond Celiac.

 

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