Jesse Merrill is all about quality. He's the co-founder and CEO of Good Culture, which has entered a so-called "sleepy category" and breathed new life into cottage cheese.
How is it doing this? According to Merrill, Good Culture overdelivers in health, taste and responsibility, appealing to health-conscious millennials, younger Gen Xers and beyond. In this video, he shares why Good Culture stands out from the crowd, as well as the importance of aligning with the right investors.