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How Zing Bars landed a superstar brand ambassador

A fortuitous event brought together a healthy snack brand and a professional basketball player—a match made in heaven.

Recruiting a brand ambassador can be a smart move for building your brand, but it has got to be the right fit.

After a two-year process, Zing Bars scored Kristaps Porziņģis of the New York Knicks as its brand ambassador. We talked to co-founder and CEO David Ingalls at Natural Products Expo West about cultivating a relationship with an NBA player, how he knew it was a good match and what having a brand ambassador has done for the company.

Want to learn more about building your brand in an omnichannel world? Join us for BrandCamp, our new webinar series that answers the burning questions facing emerging brands today.

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