Recruiting a brand ambassador can be a smart move for building your brand, but it has got to be the right fit.
After a two-year process, Zing Bars scored Kristaps Porziņģis of the New York Knicks as its brand ambassador. We talked to co-founder and CEO David Ingalls at Natural Products Expo West about cultivating a relationship with an NBA player, how he knew it was a good match and what having a brand ambassador has done for the company.
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