Talk about a fun way to get consumers excited about eating plants! Suja's new campaign—"Drink Plants. Take Their Power!"—features an eccentric video depicting fruit- and vegetable-obsessed folks munching on lettuce, hugging trees, mashing berries with their hands and sprinting along the seaside while holding a watermelon high above.
This video is hilarious. The unbridled joy of the narrator. The bright, punchy colors. The cheeky messaging, such as, "Plants are basically solar batteries you can eat and drink!" Not only does it inspire love for fresh juice, but also the video instantly lifts viewers' moods.
According to Suja's VP of Marketing Greg Rose, “At Suja we have an irrational love for plants. Some people have bedroom posters of athletes or musicians, but we have posters of celery and wear pineapple pajamas. So it was only natural to make a video about our obsession.” In addition to the video, Suja is also rolling out the campaign by renting billboards, building a living plant wall and dishing out real seeds to consumers to plant.