Vitamin Shoppe (NYSE: VSI), an omnichannel specialty retailer and manufacturer of nutritional products, announced May 2 that it has launched a Wellness Council comprising eight leading health and fitness influencers.
The Wellness Council is in support of the company's new Victory Is Yours campaign, which encourages customers to celebrate their everyday wellness accomplishments. The company aims to further promote the message of empowerment through healthy lifestyle tips, motivational videos and relatable storytelling.
The Vitamin Shoppe has been at the forefront of health and wellness for more than 40 years, and its Wellness Council will help the company continue to share in-depth knowledge of industry trends with customers. Through the voices of trusted, diverse influencers who bring a wide range of expertise in health, nutrition, fitness and weight loss, customers will find helpful information and inspiration at every turn.
"There is no one-size-fits-all approach to achieving your wellness goals, therefore we assembled a council that can speak to every health and fitness concern from a certified expertise and personal perspective," said Susan Sanderson, SVP chief brand and customer experience officer at The Vitamin Shoppe. "Like our customers, our experts are diverse and share a deep passion for wellness. Together, we hope to inspire healthier lifestyles and improve the overall well-being of others."
The Wellness Council is made up of eight experts: Noah Galloway, U.S. Army veteran and motivational speaker; Cassey Ho, YouTube sensation and creator of Blogilates; Josh Axe, doctor of natural medicine and founder of Ancient Nutrition; Sophia Roe, natural beauty expert and holistic chef; Joe Holder, performance specialist and health consultant; Liz Josefsberg, celebrity weight-loss coach and author of Target 100; Bryant Johnson, personal trainer to Supreme Court Justice Ruth Bader Ginsberg and creator of the RBG Workout; and Matt Hesse, a supplements industry innovator and CEO of Corr-Jensen.
Each Wellness Council expert will act as an ambassador for The Vitamin Shoppe, and spread the Victory Is Yours message through social media, curated content, instructional videos and live events. For example, Axe will author a health column on The Vitamin Shoppe's What's Good by V blog, in addition to providing ongoing tips via Instagram and Facebook. Ho, who has been on the Council since Victory Is Yours launched in January, regularly shares examples of her big and small accomplishments with her millions of social media followers, and encourages them to celebrate their own.
"I am so honored to be a part of the Vitamin Shoppe's Wellness Council," said Ho. "The 'Victory is Yours' message speaks to my philosophy of celebrating every part of your journey. Yes, there will be ups and downs, but that is the adventure of learning."
Source: The Vitamin Shoppe