2 perspectives on rebranding2 perspectives on rebranding

When do you know it's time for a rebrand? And how should you get started?

At Natural Products Expo West 2018, we caught up with Luke Raymond of VMG Creative, who explained the potential risks, opportunities and considerations for brands thinking about a new look.

Halal food brand Saffron Road debuted an updated look earlier this year. Executive Vice President Jack Acree said the rapid rate of change in the marketplace today inspired the company to embark on an in-depth consumer research project that led to its new packaging.