Influencers share their tips on what paves the way for fruitful partnerships with brands.

Chris McGurrin, Manager, Influencer Programs

June 10, 2020

6 Slides

The perfect recipe for succesful influencer partnerships requires a medley of ingredients. Aligned values, clear communication and compassion are just a few of the ingredients needed to build the foundation of a successful, effective partnership. 

The #InfluencersMakingLemonade program was created to support facilitation and connection between would-be Natural Products Expo West 2020 exhibitors and social media influencers that were registered from the show. Many brands and influencers took full advantage of this opportunity, working together to create beautiful, impactful content to sow the seeds for a strong relationship

Check out this gallery to see the content that influencers created for the #InfluencersMakingLemonade program and what they appreciated about the brands they partnered with. 

About the Author(s)

Chris McGurrin

Manager, Influencer Programs, New Hope Network

A passionate individual working to inspire health for people and planet, Chris manages New Hope Network's influencer programs. In his role, he provides natural products industry-supportive content, resources and brand partnership opportunities for health and wellness influencers. Chris also manages the NEXTY Awards, an industry-facing awards program which recognizes brands and product inspiring a more sustainable future for people and planet. On New Hope Network's editorial team, he produces sustainability-focused content on topics such as organic and regenerative agriculture, upcycling and sustainable packaging. 

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