Biova® LLC, the global leader in water soluble egg membrane (WSEM), has added Chris Groutt to its sales management team. Groutt will be based in the San Francisco Bay Area.
“Interest in Biova’s egg membrane ingredients continues to grow unabated,” said Matt Stegenga, Biova president. “Chris brings broad marketing experience, a wealth of industry knowledge, and a long history of sales success to our team—we’re very pleased to have him join Biova.”
With over 15+ years of professional experience in natural products and fitness, spanning consumer, B2B and professional channels, Groutt sees much to like with Biova’s future.
“Egg membrane can power or perfectly complement almost any joint health, skin care or workout recovery formula, with proven results to jumpstart lines and grow market share,” said Groutt. “Even better, Biova’s egg membrane is water soluble—no one else offers greater delivery options with uniform ingredient profiles to make formulator’s work easier. Biova’s WSEM delivers the complete package.”
“We believe people drive business,” said Stegenga. “Having the right people in the right places is key to our success. Biova is well positioned for growth.”