KeHE sales, marketing HQ coming to Boulder

KeHE Distributors announced plans to establish its Natural Sales and Marketing Headquarters in Boulder, Colo. The new office, opening this spring, will take advantage of the Boulder community’s rich talent base and deep roots in the natural products industry. By the end of 2013, the office is projected to house sales development and account management personnel in addition to category management, assortment analysis, and event and publication management resources. Rickard Werner, the company’s vice president of natural sales, will be heading up this new office.

“Tree of Life is deeply committed to the natural products industry, and the creation of a headquarters located in Boulder is the next logical step in our process of developing a world-class natural products industry team,” stated Brandon Barnholt, KeHE president and CEO.

Tree of Life, a division of KeHE Distributors since 2010, has been a leading member of the natural and organic products community since 1972. Since the beginning, Tree of Life’s business model has been based on a simple principle—that the success of the company was only possible through the success of our retail customers and suppliers. According to Greg Leonard, executive vice president of independent sales for KeHE, “Locating in Boulder positions us right on the pulse of the natural products industry. We will be on the leading-edge of industry trends and this will pay dividends for both our retail customers and suppliers.”