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NPA grassroots campaign mobilizes thousands

Association mobilizes industry stakeholders and consumers to call, email and tweet requests for the New York attorney general's study data.

The Natural Products Association (NPA) announced that through its grassroots campaign, emails, tweets and phone calls that have been directed to the New York attorney general, requesting he release the details of the DNA study data that served as the basis for his request to remove herbal supplements from the shelves of four major retailers, are numbering in the thousands and growing every day.

NPA, the nation’s largest and oldest trade association representing the natural products industry, began its grassroots campaign on Feb. 5, encouraging industry stakeholders and consumers to call for transparency from Attorney General Eric T. Schneiderman.

“This industry has a long and successful history of affecting change at the grassroots level when threats arise, which is why it was so important for NPA to organize this campaign and give consumers, retailers, manufacturers and all interested parties the opportunity to stand up and speak out in response to Attorney General Schneiderman’s actions against dietary supplements,” said NPA CEO Daniel Fabricant, Ph.D. “This is an industry that serves hundreds of millions of Americans safely each day, and industry stakeholders and consumers have made it clear that they will not sit by and allow the attorney general to call on the removal of products without showing real data to support such action. With your help, we’re hoping to be in the tens of thousands very soon.

Each individual who has participated in the grassroots campaign has made a significant contribution in holding officials accountable; making it known that acting without transparency is simply unacceptable. NPA will continue to encourage consumers and industry stakeholders to keep the pressure on the New York attorney general to ensure our message is being delivered and heard.”

For more information on NPA’s grassroots campaign calling for transparency from the New York attorney general, visit


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