Brand partnership—not old-school marketing—key to success at natural retailBrand partnership—not old-school marketing—key to success at natural retail

Really it's about velocity—how do we move these products off the shelf? And at the same time, are there ways that we can activate partnerships that also help create a better experience for our customers in our stores?

Demos are one tried-and-true way for brands to boost sales, but today's competitive retail environment requires more. Could you co-host an awesome event with a retailer that drives both foot traffic to the store and engagement with your product? Or share photos, music or other kinds of content that can create a better retail experience around your product?

Ben Friedland, vice president of marketing at Lucky's Market, provides some insight into a few creative and mutually beneficial ways his stores seek to work with brands as they move customers down the "digital loyalty funnel" and to the checkout.