Customers increasingly mind their meat sourcesCustomers increasingly mind their meat sources

The meat and dairy industry for years has been criticized for inhumane animal treatment and sketchy practices. But according to recent data from SPINS, we’re stirred to launch into David Bowie’s “Changes." Consumers in both conventional and natural channels are minding their meat, as evidenced by increased popularity in products depicting seals such as Grassfed, Organic, Certified Humane and Animal Welfare Approved. Plus, increasingly more meat and dairy brands are touting that no hormones or antibiotics were administered to their animals. Ch-ch-changes, indeed.

81% 

Growth of products containing both Grassfed and NOP Organic certifications 

25% 

Sales growth of nitrate-free meat and dairy products 

12% 

Natural channel growth of products claiming “no artificial hormones” 

51% 

Natural channel growth of products claiming animals were grass fed

12% 

Sales growth of antibiotic-free products 

79 million 

Sales of certified Grassfed and NOP Organic meat and dairy sold in 2014