How smart brands keep pace with active consumers

Having a clear mission and knowing your consumer is essential to building an authentic brand. Jeff Hilton, partner and co-founder of BrandHive, and Kyle Garner, CEO of Organic India USA, break down action-oriented principles to achieve "smart brand" status in this session at Natural Products Expo West 2017.

March 26, 2017

3 Min Read
How smart brands keep pace with active consumers

"Understanding what your core belief is, why you are there and then being able to apply that to every aspect of your business; if you can do that and communicate it, then you are well on your way to building an authentic brand."

–Kyle Garner, Organic India USA  

Part 1: The "perfect storm" for market growth


  • Defining "consumer 2.0," their needs and pain points.

  • How smart brands capitalize on positive consumer relationships.


Part 2: Building an authentic brand 


  • The movement toward complete transparency.

  • Why millennials are healthy lifestyles' most targeted shopper.


Part 3: Translating principles into action 


  • Five points of contact that will get consumers to choose your brand.

  • How to tell your brand story. 


Part 4: Regenerate, transform and create culture


  • Consumers are no longer buying what we sell, they are buying who we are.

  • The benefits of aligning your brand with companies with similar messages and values.

  • A call to action to go "beyond the soil," and transform land, farmers and communities.



Part 5: Questions and answers 


  • Using certification seals to tell the brand's story.

  • What degree of transparency do consumers want?

  • How to market to different demographics. 


This session—Consumers First, How Shifting Values are Driving a New Supplement Market—was recorded at Natural Product Expo West 2017. Click download below to access the presentation slides. 


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