Your lemons are part of your brand’s story, so share themYour lemons are part of your brand’s story, so share them
When Mikaila Ulmer was just 4 years old, she was stung by two bees in one week. If that hadn’t happened, this 13-year-old wouldn’t be the CEO of a lemonade company whose mission is to save the bees.
March 24, 2018
"The more passionate you are about what you do, the more fun you'll have doing it."
—Mikaila Ulmer, Me & the Bees Lemonade
Part 1: Bee pollination is critical for our food system
One in three bites of our food comes from food that bees pollinated.
Connect with your community, even if it means wearing a bee costume.
Part 2: Your brand is more than your name
Mikaila's Bee Sweet lemonade expanded flavors and distribution.
Tell your unique story to sell your product.
Part 3: Turn lemons into lemonade
Learn from others' challenges and how they prevailed.
Natural Products Expo West attendees share lemons they faced in life and business.
Part 4: Be a beeliever
Have fun in what you do.
You can save bees and make money at the same time.
Stay grounded. For Mikaila, attending school serves this purpose.
This session—Storytelling & Brand Equity: When Life Gives You Lemons—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.
About the Author(s)
You May Also Like