New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

In Session

In conversation with LifeSeasons

In this Natural Products Expo East 2018 session, join Bill Giebler of Nutrition Business Journal and 30-year industry veteran Chris Crawford of LifeSeasons for a down-to-earth discussion on what it’s like to be a brand. Chris reveals how his company’s intensive research efforts result in efficacious products consumers can trust.

“Sometimes in our industry we can talk way up here and talk over someone’s head, or we can talk down here and it doesn’t mean anything. I think what drives us is to find this middle ground where you can marry these two together and communicate in a normal way that an everyday person can understand.”

— Chris Crawford, VP of Education, LifeSeasons


  • Starting in 2019, we’ll have six studies in process—both qualitative and quantitative—on finished product.
  • We’re opening our first integrative health clinic in Dallas, Texas, by 2020.
  • Studying a formulation vs. studying individual ingredients—what’s the difference?
  • Publishing white papers on your studies is a good way to share information if you can’t put it on your label.
  • Our ingredient science library on our website does the filtering work for people.

This session—The Supplement Round Table: Interview with LifeSeasons VP of Education Chris Crawford—was recorded at Natural Products Expo East 2018.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.