G4A Generator: Startup Collaboration Program

A new innovation partnership program, G4A Generator, is looking to develop a network of partners who enable self-care by addressing the common barriers that prevent consumers from living better, healthier lives through natural solutions. Specifically, we want to partner with start-ups and the innovation community to deliver nutrition support solutions that engage millennials by addressing their nutritional needs and solving their current frustrations.

The program has four challenge areas: digital self-care solutions, skin and sun protection, external pain management and nutrition support, which focus on natural solutions. For the latter, we are looking for solutions that address consumers' unmet needs and their desire to focus on natural-only nutritional support to help them get what they are not getting from their diet. A detailed challenge description can be found on www.g4agenerator.com.  

The innovation areas can be a new service model, product form, unique positioning or communication approach. The ideal solution could be natural, herbal/botanical, medical device or digital health. All finalists will be invited to pitch in front of Bayer and industry experts on May 24, 2018, with Letter of Intents and a cash prize following the pitch.

Now open for applications through March 23rd, the G4A Generator team is looking forward to receive your submissions and kicking off partnerships on May 24th at their Kickoff Event.

Find more information at www.g4agenerator.com.