Happy Family Organics' founder shares the remarkable power of mission

"Your business model can change, but if you stay true to your mission, you'll be surprised at what you can accomplish."

—Shazi Visram, Happy Family Organics

Part 1: The truck and the book

Highlights:

• Why continuing to innovate is key even when no one else sees your vision. 
• Three ways Happy Family Organics' mission changed and evolved.
• How one truck changed everything. 

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Part 2: The email

Highlights:

• Why it's vital to constantly evolve and improve your products. 
• Visram shares a touching case study that reveals the high rewards of staying true to the mission. 

This session—Business School Opening Keynote—was recorded at Natural Products Expo West 2018.