Helping brands understand the sustainable consumer mindset – download

It’s no surprise that consumer interest in sustainable products has grown over the past two years. This change has left brands with questions on how to best capture this new audience. From plastic-free to reducing carbon emissions, it can be difficult to know which attributes matter most to the emerging sustainability shopper. NielsenIQ offers support for brands looking to capture this market with a full picture of this shopper, from personal, social and planetary values to where they shop and what products they’re purchasing.

Download this Snapshot to learn how NielsenIQ can help brands connect with customers and understand what matters to them.