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In Session

How to really connect to consumers on Instagram

In this Natural Products Expo West 2019 session, New Hope Network’s Eric Pierce introduces the concept of the “connected consumer” along with his colleague Sari Levy, who shares how influencers are critical in telling your brand’s story and reaching millions of people collectively.

“We think about 38 percent of connected consumers are actually willing to go to a website and do research on any company, let alone every company that they’re interested in.”

—Sari Levy, New Hope Network


Sari Levy reveals what Instagram scrollers want to hear and what’s important to them, and how brands can leverage that to their advantage.

  • We’re in an era of the connected consumer, a generation of consumers who want to engage with brands differently through learning and sharing online.
  • Influencer marketing has become a normal part of the marketing mix for an estimated 70 percent of U.S. companies; some 13 percent of those posts are in food and beverage.
  • See data results from two surveys designed to learn what connected consumers and the general public value.
  • Social media has democratized marketing. It has given small natural products brands the opportunity to connect with consumers in a more affordable way than they’ve ever been able to do before. 

This session—Connecting with the Changing Consumer: Engaging the Connected Consumer--Taking Instagram to the Next Level—was recorded at Natural Products Expo West 2019. Click "download" below to access the presentation slides. 

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