“We think about 38 percent of connected consumers are actually willing to go to a website and do research on any company, let alone every company that they’re interested in.”
—Sari Levy, New Hope Network
Highlights:
Sari Levy reveals what Instagram scrollers want to hear and what’s important to them, and how brands can leverage that to their advantage.
- We’re in an era of the connected consumer, a generation of consumers who want to engage with brands differently through learning and sharing online.
- Influencer marketing has become a normal part of the marketing mix for an estimated 70 percent of U.S. companies; some 13 percent of those posts are in food and beverage.
- See data results from two surveys designed to learn what connected consumers and the general public value.
- Social media has democratized marketing. It has given small natural products brands the opportunity to connect with consumers in a more affordable way than they’ve ever been able to do before.
This session—Connecting with the Changing Consumer: Engaging the Connected Consumer--Taking Instagram to the Next Level—was recorded at Natural Products Expo West 2019. Click "download" below to access the presentation slides.
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